The Coworking Industry (9+ years operating the longest-running coworking space in the Czech Republic); Research design (10+ years as a psychological scientist using qualitative & quantitative methods, focused on decision making, cultural and environmental psychology); Impact of coworking-space design on community, collaboration, and innovation (currently working on two large research projects examining this); the changing coworking value proposition
There is a common mismatch between the public mission of coworking (where location-independent solo-professionals are the target and community, collaboration, and creativity are the value propositions) and the reality (where inexpensive, flexible, and ready-made offices targeting startups and large businesses are often most of what is being offered). Yet very little research has explored the reality of how decision makers are choosing coworking spaces, how people are working in them, what coworking space providers are actually providing, and the (mis)match between the three. My experience in the coworking industry as it has been evolving over the past 10 years. My training in research psychology at the University of Chicago (Ph.D., 2004) with postdoctoral fellowships at the Max Planck Institute and Northwestern University, and continuing research on these themes in the coworking industry helps bridge this gap. For help with designing the ideal coworking space given your needs and goals, for researching your market, or for a better understanding of the industry and where you fit, I can be an ideal project-based consultant.