Ultimate Coworking Consultant Guide

Read advice and insights from shared workspace experts, owners and consultants from some of the most cutting-edge companies in the industry.

Our goal is to help the modern coworking space owner to improve operations, efficiency and profitability. Get updated when we feature new experts or become one:

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Coworking Expert Guide

Planning

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How to Lay Out Your Coworking Space

Yardi Kube
Luis Estrada
Luis Estrada

Overview:

Every brand and each individual space takes on its own identity. Part of that is based on the members you attract, but a big portion of it is how you decide to build out and organize your available space.

In this article, we take into consideration a 10,000-square-foot space and break down how you can organize and build out your space.

Expert Opinion:

"Always keep in mind that the serviced office industry is very successful; if that’s your main source of competition, whether it’s in your building or in your immediate neighborhood, adjust your space as needed to beat the competition."

Luis Estrada
Luis Estrada
Luis Estrada is a marketing specialist at Yardi KUBE.
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Crowdfunding Your Coworking Space

Alex Steinman
Alex Steinman

Overview:

What happens when three accomplished women from the advertising industry form a coworking community? They raise $315,000 in five month. Find out how they crowdfunded their space and what marketing practices you can apply to your own concept.

Expert Opinion:

“We started by planning. Which I think a lot of folks don’t think about when they jump into a crowdfunding platform. But if no one has a way to find it then you’re not going to raise any money.”
Alex Steinman
Alex Steinman
Alex Steinman is the Co-founder of The Coven Minneapolis
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Key Security Concerns for Coworking Spaces

kisi logo
Bernhard Mehl
Bernhard Mehl

Overview:

Coworking presents unique digital, intellectual and physical safety concerns for space owners. We suggest some ways you can keep your members safe and productive. Here we suggest a proactive approach and implementation of the best security practices.

Expert Opinion:

“Whether or not your place operates 24/7, installing an integrated alarm system and monitoring access is a smart decision.”
Bernhard Mehl
Bernhard Mehl
Bernhard is the co-founder and CEO of Kisi. His security philosophy  "Security is awesome" keeps being contagious among tech enabled companies.
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Why You Should Work With a Coworking Consultant

workspace strategies
Karen Condi
Karen Condi

Overview:

We spoke with Condi about her typical strategy when working with new or existing coworking owners and she broke down the consulting phases for the majority of projects into three stages. While many shared workspace and coworking operators lease space from a landlord, those operators who both own the building and the business generally see two to three times the normal yield on their real estate investment compared to a traditional office lease tenant.

Expert Opinion:

“We believe in scale. We see a lot of small spaces, under 10,000 square feet, opening. This is not something we typically recommend, because it’s harder to enjoy profitability on a small space—we believe you really need to scale to make it.”
Karen Condi
Karen Condi
Karen Condi is the president of Workspace Strategies

Setup

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All About Suburban Coworking

25N Coworking
Mara Hauser
Mara Hauser

Overview:

This article talks about suburban coworking, its contrast with spaces in city centers and the strategies Hauser took to make suburban coworking profitable.

Expert Opinion:

"The best thing about suburban coworking is the existing community. Having neighbors that inspire your work is a magical thing that you can’t get outside of the suburbs."

Mara Hauser
Mara Hauser
Director of Global Workspace and founder of 25N Coworking.
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Converting Corporate HQ to Coworking

McDougal Coworking Logo
Mike McDougal
Mike McDougal

Overview:

Mike McDougal, the founder of McDougal Coworking, shares his journey of converting a 38,000 square-foot corporate headquarters into a successful coworking space that’s ready to scale. Here are three takeaways on his journey from corporate to coworking.

Expert Opinion:

“Individual spaces (i.e. the private offices) are leased at rates 60-70% higher (per square foot) than other office spaces in the market. After taking into account the common areas and additional overhead, our space nets a 25% premium over similar office buildings."


Mike McDougal
Mike McDougal
Mike McDougal is the Founder of McDougal Coworking

Operating

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How to Grow Your Coworking Members: Quality Over Quantity

Incubate Ventures
Jeran Fraser
Jeran Fraser

Overview:

Learn how Incubate Venture's space quickly grew without marketing simply because the idea behind building Incubate Ventures was less focused on quantity and more focused on quality.

Expert Opinion:

"We didn't want Incubate to act as a coworking space. We wanted our space to grow organically and ultimately we were focused on the deal flow in the space, not how many butts we could get in the chairs."

Jeran Fraser
Jeran Fraser
CEO at Incubate Ventures Inc.
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Wellness-Oriented Coworking Spaces

Work Well Win
Frank Bistrian
Frank Bistrian

Overview:

Wellness and work/life balance is craved for in modern workspaces today. This interview tells you how to improve the things you don’t necessarily think about.

Expert Opinion:

We recently saw that the Harvard Business Reviewpublished a survey, which found the number one office perk employees want is natural light. This was no surprise to us. People spend so much of their days indoors, they want to be able to have natural light and see the sun.

Frank Bistrian
Frank Bistrian
CEO of niche collaborative space, Work Well Win.
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Creating Effective Metrics for Your Shared Space

Essensys
Amanda Fanoun
Amanda Fanoun

Overview:

Space is the one constant within this ever-evolving and growing market. The primary driver of your revenue is your space occupancy. Before you categorize the different revenue streams your workspace brings in, make sure you understand how to determine the value your space.

Expert Opinion:

"Measure space meticulously, being consistent about including or not including corridors, meeting rooms or common areas, thus ensuring accuracy when calculating conversion rates in your reports."

Amanda Fanoun
Amanda Fanoun
Marketing Manager at essensys
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Impactful KPIs for Coworking Spaces

Optix logo
Ed Blunderfield
Ed Blunderfield

Overview:

Ed Blunderfield, a strategist at Optix, shares how to plan and implement effective key performance indicators (KPIs) for your coworking business.

Expert Opinion:

“Make sure you’ve assigned an owner to each KPI to ensure nothing is missed and to help create a sense of ownership and engagement around the entire process. This will often lead to opportunities for improvement, as each team member begins working more closely with their respective indicators and begins to uncover challenges and opportunities to tweak or re-frame the approach.”
Ed Blunderfield
Ed Blunderfield
Ed Blunderfield is the Head of Growth & Community at Optix. Optix is a technology platform for smart and connected workplaces. Our software powers coworking spaces and enterprise organizations with a beautiful mobile-first experience, transforming static offices into connected and inspiring communities. To learn more about Optix, visit our website or book a demo with the team!

Scaling

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How to Build a Strong Company Culture in a Coworking Space

Managed By Q, All Hands
Eleanor Whitney
Eleanor Whitney

Overview:

Being in a shared space can make it challenging to build a coherent team culture which is essential for employee recruitment, engagement, and retention as your company scales. This article talks about what elements your company needs to have in order to achieve this.

Expert Opinion:

"No matter your company’s size or phase, a strong culture is crucial to creating a great employee experience and attracting and retaining top talent."

Eleanor Whitney
Eleanor Whitney
Managing Editor at AllHands
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Role of Technology When Scaling a Coworking Business

TAG logo
Alessandro Braga
Alessandro Braga

Overview:

Chief Digital Officer at Talent Garden shares with us how to use technology to improve user experience, automation and tips to scale your coworking space to 20+ locations.

Expert Opinion:

“Scalability is a challenge. We are not strong enough, nowadays, to consistently manage every location. Sometimes we have to retrofit installations in order to align them with our new standards. We have reached a good level of standardization when it comes to basic services that we are able to replicate fast in every new campus.”
Alessandro Braga
Alessandro Braga
Alessandro Braga is the Chief Digital Officer at Talent Garden

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