7/11/18

How to Choose the Best Name for Your Coworking Space

The coworking industry is currently growing as more people search for a place where they can work without having to work from home, in a coffee shop, or shell out rent on an office space. Coworking spaces have numerous benefits for members, such as a lack of distractions (those dirty dishes in the sink), improved productivity, socialization, networking, flexibility, and amenities (free coffee and fast internet, to name a few). These benefits, among others, make investing in or using a coworking space tempting. If you've chosen to open a coworking space, one of the most important decisions is naming it since this will create your first impression.

‍Coworking spaces
‍Coworking spaces are incredibly popular, making now a good time to consider opening one.

A Look at Some of the Most Popular Names in Coworking

You can gain clear insight into what names work well in the world of coworking spaces by taking a closer look at some of the existing companies and the features they chose to include in their names. Here are a handful of the top companies:

  • Galvanize
  • Impact Hub
  • Industrious
  • Knowtel
  • NextSpace
  • Proximity Space
  • Regus
  • Serendipity Labs
  • TechSpace
  • WeWork
  • The Yard

Looking at these names, and those of smaller coworking spaces in individual cities, it's common to include words related to “work” or “coworking,” as well as phrases like “space,” “hub,” and “lab.” All these words are linked in our minds to productivity, giving potential members the impression that they will get great work done at your space.

You'll notice that some of the spaces include words to describe their space or amenities. TechSpace, for example, has the modern, clean lines you expect from a technological center, although this is a coworking space. Or, if you look at The Yard, the space conjures an inclusive culture and a sense of community, the socialization you'd get by hanging out in your yard and interacting with neighbors.

coworking names
‍Don’t stick to the first name you come up with. Have a brainstorming session that focuses on including key terms.

Tips for Naming Your Coworking Space

When choosing a name for your coworking space, you should start by figuring out the overall direction you want to go in and what you want people to know about the space based on your name alone. Do you want to give off the impression of being fun, or do you prefer a high-scale feel? Maybe you're opening a wellness-focused space like WorkWellWin's chain of coworking locations. Based on that, start brainstorming terms you want to include. Make sure to include a term related to “work,” “office,” or “productivity.” To give off the idea of community, include such terms as “collective,” “hive,” “nest,” or even “community.” If your coworking space will target a specific type of member, such as those in filmmaking, photography, tech, or writing, you should consider including something in the name to indicate this.

business plan
‍Follow general business naming tips in addition to those specific to coworking.

Other General Business Naming Tips to Keep in Mind

Of course, your coworking space’s name should also follow the other general rules that any business needs. Pick something different from your competitors and a name that's easy to pronounce. Make sure your chosen name doesn’t have any potential copyright infringements. Also, confirm that you can get the internet domain and social media pages with the name before making the choice official.

The Yard Coworking

Learn how cloud-based access control saves The Yard's community managers 40+ hours each week.

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