Largest Coworking Companies
This is a guest post from our technology partner Optix, a coworking management software that helps flexible workspace operators manage, measure, and grow their business.
The world is going mobile.
Nearly 50% of all internet traffic was done from a mobile device in 2021, with that number growing year over year. As people spend more time on their phones, it’s imperative to create a coworking space that fits these changing needs.
Supporting the modern coworking member means creating a space that is not only mobile-friendly, but mobile-first. It is the best way to stay ahead and differentiate yourself in an increasingly competitive market.
In this article, we’ll explain what a mobile-first coworking space is, the benefits of going mobile in your space, and give you 5 tips for setting your space up mobile-first.
A mobile-first coworking space is a flexible workspace that is created with the mobile user experience in mind. Instead of mobile being an afterthought, it is front and center.
Mobile-first means everything a user needs to do in your coworking space is designed to be done on a phone. This includes:
In most cases, these are all done via a single mobile application. That way, all users need to do is download your coworking space’s app.
So what exactly does a mobile-first coworking space look like once implemented?
Here are a few examples of how a user may interact with your space while taking a mobile-first approach.
Most of the above actions can be completed with one or two integrated apps, making for a streamlined mobile experience.
Creating a coworking space with the mobile experience in mind does more than just serve the needs of your members. A mobile-first approach:
Taking your space mobile-first is beneficial not only for your members, but for you and your business too.
Below we’ll dive deeper into how to get started with creating a mobile coworking space.
Before making any big changes to your space’s infrastructure, it’s important to map out a plan of action. You’ll want to figure out:
Your goals, budget, and limitations will all help drive the choices that you make when choosing software for your space.
Once you have a plan in place, you’ll need to equip yourself with solutions that support a mobile-first environment.
The most important thing is to choose the right coworking management software that supports the mobile-first experience. This means a system that:
For most spaces, being mobile-first means having an app. Rather than build their own, many operators decide to go with a white-labeled app.
A white-labeled app is an app created by a 3rd party that operates under your brand. To your users, it is your app. White-labeled apps are:
It’s an amazing way of getting a mobile solution for your space quickly without needing to do any custom development work on your side. If you’re considering creating a mobile-compatible coworking space, you’ll definitely want a white-labeled app.
Once you have your management software set up, you can begin to build an ecosystem of tools that will help you be completely mobile.
The right integrations will help bring all of your tools together and create a fully functional mobile ecosystem.
Here are a few of the most common we see:
What it does
Secures your WiFi and limits access to members only.
Door access control system
Gives members the ability to open doors with an app.
Includes hardware and software.
Allows for ease of document printing.
Includes hardware and software.
The most important thing to keep in mind when creating your coworking technology ecosystem is to choose systems that promote themselves as a mobile-first solution, not just mobile-compatible.
You’ll want to prioritize integrations that have a strong mobile presence, preferably with an app that is able to communicate with your coworking software.
Technology can only do so much. You’ll need to spend some time educating and onboarding users on what platforms you use and how to use them to ensure successful adoption.
This is best done through an informative onboarding process when users first join. You can:
Some other tips for adoption include offering plenty of technical support, creating one-page reference guides that outline how to use each tool, and leading by example by using the platforms yourself.
Getting the right platforms in your space to take care of member management is the most important part of creating a mobile-first coworking space.
However, there are other ways you can begin to make your space more friendly to mobile devices. Here are a couple of ideas.
Not only is a mobile-optimized website great for the user experience, but it’s also great for SEO, meaning there’s a greater chance of your site being seen when people search for your keywords.
Spend some time making sure everything on your website is accessible via mobile device. That way, you’re truly serving the mobile experience, whether people have your app downloaded already or not.
Some of your members may want to attend an event or webinar on their phones. Make sure your space and equipment are ready to support this need.
Opt for a platform that allows members to attend events on their phones, such as Google Meet or Zoom. That way, they’ll be able to attend no matter where they’re located.
The modern worker wants the convenience of a mobile-first environment.
Support the influx of hybrid workers with a mobile-first workplace that puts them at the center of the experience. That means creating a plan, setting yourself up with the right technology, and looking for every opportunity that you can to be optimized for the mobile experience.
Want to stay ahead in the coworking industry? Learn more about how Optix can help you manage, measure, and grow your coworking space.
Save your community manager 41 hours each week—learn how The Yard did it with cloud-based access control.Read the Case Study