6/26/2018

7 Resources to Help You Excel in Marketing

Coworking spaces are hailed as the future of working, and they are growing in popularity year on year. Open plan offices with an abundance of desk space and creative minds create a hub of dynamic productivity. However, getting your coworking space noticed requires a solid marketing strategy that reaches your target customers where they are the most active. To help you with this, I’ve highlighted seven excellent resources that will help you fill your desks in no time.

Google My Business

Your business’s Google listing is as important as your space itself. This is the welcome mat at your business’s door, and so you need to ensure that your Google My Business listing is as detailed and useful as possible.

To that end, provide office opening times, nearby facilities, different contact methods, and so on. Encourage your customers to take photos while they’re working to add to your business listing too.

Google Maps listings are a great marketing tool for local businesses. Coworking spaces can learn a lot from successful ecommerce brands who anchor their presence to a physical location. In fact, perhaps you should transform your coworking space into an online store and offer your customers the ability to book one-to-ones and arrange their desk space diaries online?

Explore the boundaries of hybrid spaces further, and put your coworking space out there as a brand, creating branded swag and products that help solidify a collective sense of identity.

Sharedesk

If you haven’t already, register your coworking space with Sharedesk. This tool is basically the industry’s yellow pages, featuring thousands of work and meeting spaces from around the world.

Freelancers and agencies can find spaces quickly and easily based on their location and specific needs. Signing up is quick and free, and it’s a great way to get your space found by those in need.

AdSense

Paid ads are a valid and useful means of drawing in leads for businesses — and they are not hard to manage or run in today’s programmatic age.

  • You can use a simple ad platform like AdSense to market your coworking space directly to people as they go about their day, or start an ad campaign on Facebook or Twitter.
  • Create a selection of attractive, engaging ads with strong calls to action and split test each of them to determine the highest-performing ones.
  • Finally, target your ads to your specific location to ensure they get seen by the people who matter the most. You don’t want to waste your ad spend.

Hootsuite

A solid social media strategy is a must for any modern business, and coworking spaces are no different. Your typical target audience are active social media users, so ensure you also have an active online presence across a variety of social channels. This way, you can reach your customers directly and help them with any quick queries or dilemmas.

To make it easier for you to manage your social profiles, implement automation into your social media strategy with Hootsuite. Hootsuite lets you create and schedule posts ahead of time across a range of social platforms — a massive timesaver.

Research when your target market is most active in your local area, and arrange for relevant posts to be shared at those times to maximize on your social strategy.

Buzzsumo

When you’re marketing your coworking space, you will often have a certain industry in mind. After all, it makes commercial sense to create a space that’s ideal for a certain user group.

For example, your sleek eco-space might be specifically geared towards tech startups, or maybe you’ve created a more quirky vibe aimed at graphic designers

As such, you need to learn how to speak their language in order to convince them that you understand them — and that’s where content marketing comes in

buzzsumo screenshot

Enter Buzzsumo.This tool lets you seek out and identify content that is relevant to specific niches. You can search based on topics and keywords, and Buzzsumo will bring back relevant content from the web, such as articles, infographics, interviews, and videos. With each result, Buzzsumo displays the number of shares and engagements across a variety of social media platforms so you can determine the popularity of each.

Once you’ve got this data, you can use it to create your own content that will be likely resonate with your desired industry. Write articles, create infographics or make videos that provide useful industry commentary and use them to generate leads for your space.

Content research = the easiest route to industry thought-leadership.

Soovle

Your business website is key to bringing in those all-important leads, so it’s vital that you rank highly for related search engine queries. Busy founders are highly likely to turn to Google for advice on what would work.

Your SEO optimization strategy needs to be excellent throughout your site. You need to know what it is that your target customers are seeking, and position your web copy accordingly.

This is where Soovle comes in.

soovle keyword volume

Soovle is a keyword research tool that collates related search terms from across the web into one place, so businesses can build content and integrate popular phrases into their copy. This in turn will help boost your page relevance and get your business seen by customers in need of a coworking space.

Really think about what your target customers look for. For example, it’s likely they are not just after any  coworking space, but one with an open, light space where they can be both productive and collaborative.

When you learn about what your customers want, you can make your website copy reflect their needs.

Buzzstream Discovery

It can be difficult to reach those who work solo in coffee shops or bars, so you need to increase your reach by becoming more vocal online.

How? By using Buzzstream’s Discovery service to find and connect with local influencers in your target industry. Simply enter keywords related to your target customers’ industry, and Buzzstream will return a list of key influencers who have written about that topic. You can then view their profile, reach, and location, and add them to lists for future reference.

buzzstream discovery

Once you’ve identified them, offer them free membership to your space in return for a little free publicity. Even if they already have an office, the option of having client meetings in a new space is enticing.

As an added bonus, have a launch party for your space and invite them along. Look for media opportunities in local or industry publications to create a buzz around your grand opening.

Coworking spaces are invaluable resources for the changing working practices of 2018. As more and more people seek spaces where they can meet, work, and collaborate, those providing such spaces increase too. Use the resources above to spread the word about your coworking space, and fill your desks with creative and productive individuals to create a workplace community that will thrive.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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