12/12/2018

Coworking’s Impact on the Serviced Office Industry

While coworking is seen as a relatively new concept, serviced offices have been around for decades ad both are closely related. Serviced offices are offices that already come with all the amenities that clients need. They are essentially fully-equipped and furnished offices that you use on a pay-as-you-go basis instead of a traditional office lease, although the method and terms of renting the space can vary. Serviced offices have been around for decades, with OmniOffices Group, Inc. being founded in 1962. Compared to coworking, there are many similarities with the serviced office model, since coworking spaces are also fully-furnished and equipped. These spaces, however, add an element of community and other features.

Serviced offices and coworking spaces have many similarities, including the use of fully-furnished spaces with non-traditional leases.

Coworking Adopted Portions of the Serviced Office Model

When you look at the definitions of coworking and serviced offices, you will notice many similarities. Both let you avoid traditional leases and instead rent a space for shorter periods of time of your choosing. In both the serviced office and coworking business model, the offices are fully furnished so you do not have to worry about buying desks, etc. Coworking spaces, however, provide more amenities like coffee and events, setting their business model apart somewhat.

One of the biggest differences between the serviced office model and coworking is the element of community. With the serviced office model, you pay for the space you use and do not necessarily have additional expectations. With coworking, however, you also expect to enjoy social activities with other members. There will be networking events, collaboration, and more. Coworking spaces also tend to have more unique features, like phone booths, video conference booths, bike racks, and an assortment of seating areas instead of just traditional desks. Essentially, it seems that coworking has adopted portions of the serviced office concept but added more features to meet slightly different needs.

Both coworking and serviced offices were fueled by technological advances.

There are even similarities between what powered the popularity of the two models. In the 1960s, the idea of serviced offices took off thanks to the computer industry, which had been nascent. Today, the coworking industry receives a great deal of its power and interest from the tech industry. In both cases, technology was a major contributor.

The Future of Coworking and Serviced Offices

Today, a quick online search will show you hundreds of options available both for companies following the coworking business model and serviced offices. There are mixed opinions about the future of the coworking industry, but most experts familiar with the model agree that it will still exist for the foreseeable future. Some feel that it will become so prevalent that people will just refer to it as an office instead of coworking in the future, while others feel that the term will persist. Experts also agree that national players will continue to expand, bringing coworking into the areas of the world where it is less prevalent at the moment, such as the middle of the United States.

At the moment, it seems that coworking certainly meets the needs of those in search of office space. Time will tell, however, whether companies will continue to use serviced offices as well or opt for coworking instead.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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