8/15/2018

How to Increase Female Membership and Workers at Your Coworking Space

Coworking spaces are full of creative entrepreneurs proudly wearing innovative digital employee badges; however, there are still differences between them. Can the ghost of gender inequality sometimes haunt modern coworking spaces? Or, is it just an unwarranted fear of numerous women who are reluctant to face traditional-office issues again at their new, unconventional work place? If so, what are some ways to encourage female employees to apply to your space? Let’s see what the statistics say.

Female coworker
Female member at a coworking space.

More Women Enter Coworking Spaces Today

An increasing number of female members are joining shared workspaces, according to a plethora of coworking surveys. For example, the Deskmag survey claims that there were as many as 46 percent freelance female workers at coworking spaces in 2017—comprising a promising market. On the other hand, the share of women in coworking spaces is still lower due to a number of reasons. If these problems are properly tackled by management, they will turn into the benefits drawing a happy female audience to your space.  

A major issue is that the percentage of female workers with children is lower, especially between mothers aged 30-50. Child care requires significant efforts, as well as the ability to strike the right work-life balance. The Deskmag survey also shows that there is a major decrease in the number of female workers if they decide to have a second child.

5 Top Tips to Attract Female Staff to Coworking Spaces

If you would like to invite more talented women to your collaborative workspace, keep in mind the following tips:

1. Collaborate with women-centric organizations nearby

Coworking spaces will gain a reputation as pleasant places to work if their owners build strong relationships with the local female-centered organizations. Additionally, it will also be possible to find awesome mentors who will be able to share their unique experiences on-site!  

2. Providing women with tips on how to strike a family-life balance

baby

Don’t underestimate customized networking that can help female co-workers address their problems—usually the hardships connected with their professional development after they become parents. You can offer lectures, seminars, webinars, and email newsletters providing wise tips on how to stay focused and retain the connection with their family at the same time. They will win the hearts of the talented freelance female parents, who will eagerly join your coworking community. This marketing is also great for dads, so it can benefit both members!

3. Providing child care and other support for female co-workers

Child care at coworking spaces is probably the best solution to help out women who have recently become parents. Child care options will add a fantastic benefit to your collective workspace, attracting both clients and staff! Mothers will be happy not to separate with their kids for the whole day and be able to play with them between emails. Turn a part of the internal space into a playroom and hire licensed staff to watch and amuse the kids. By the way, some coworking spaces also provide nursery rooms for small babies! Please note that such services should be cheaper than hiring a full-time nanny.

Read our article to find out more about child-friendly coworking spaces around the globe and how they go about providing child care at coworking spaces.

4. Expressing support for gender equality

Modern female co-workers stand for gender equality and even create women-only coworking spaces, such as Wing and Sesh. There's an enormous demand for such places in Washington and New York. More spaces in Chicago, San Francisco, Los Angeles, Seattle, Toronto, and London are also slated to open. These spaces see the advantage of an all-female work place. The official statistic claims that 1 in 4 female employees still experience sexual harassment today, and coworking spaces are all about reversing the status quo of traditional office environments; therefore, it's essential to provide a safety argument for your coworking space and guarantee no harassment by nurturing a culture of tolerance.

5. Design a Tranquil Interior

design
A lovely design can help you attract female members

Yes, as simple as that—women love clean, bright and light interiors where they can work hard and think outside of the box. Try to empower their creative thinking with a light, bright design!

box

3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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