4/22/2019

How to Create a Coworking Space That's Ready to Scale

Mike McDougal, the founder of McDougal Coworking, shared his journey with us of converting a corporate headquarters to a successful coworking space that’s ready to scale.

After almost 30 years in the real estate business, Mike McDougal’s firm had outgrown its 10,000 square-foot headquarters building. They built a new 38,000 square-foot headquarters, combining four separate locations.

What could they do with the large old office space that was organized for a single tenant? At first, they found a couple of tenants to lease the entire space for a few years, but both ended up being short term. In the pursuit of a long-term solution they discovered coworking. The concept was completely unknown in their town of Lubbock, Texas—a city with about 252,000 people.

“We embarked on a journey to other markets—exploring these unique spaces that we saw emerging elsewhere. After initially (and unsuccessfully) chasing a few Executive Office Suite operators, we decided to open and create a local-branded coworking space.” McDougal Coworking opened in April 2017 in Lubbock, Texas.  He "borrowed" ideas from many other operators that he met in larger markets, but ultimately customized the space to what he thought the market would accept.

Invest in a CRM That Integrates With Other Technology

McDougal discovered Kisi at the other coworking spaces he was exploring and installed it before his coworking space opened its doors.

“The app has transformed our space to a 24/7 operation with minimal staff. Just this morning I used the app to open the door for a member who arrived a bit earlier than normal,” McDougal says.

He has the Kisi app embedded into his membership software, Cobot. As members join they automatically are invited to download Kisi and are given preset permissions with no further intervention from the staff.

“This also allows us to rent our meeting spaces after hours using Kisi’s scheduling system. We simply reserve a meeting room, add it to our Google Calendar, and the doors open and lock based on the scheduled meeting.”

McDougal Coworking saves 10 times the monthly cost of the system just in reduced staff hours.

Through Kisi, individual spaces (i.e. the private offices) are leased at rates 60-70% higher (per square foot) than other office spaces in the market. After taking into account the common areas and additional overhead, our space nets a 25% premium over similar office buildings.

McDougal is now actively seeking two additional locations in Texas and he has already opened an international location, Sampa.works, in Sao Paulo, Brazil.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

The Yard Coworking

Save your community manager 41 hours each week—learn how The Yard did it with cloud-based access control.

Read the Case Study

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