5/15/2019

Top 5 Things People Want in a Coworking Space

By 2030, flexible coworking spaces will grow to become 30% of all office stock according to a report done by a commercial real estate firm JLL. With the increased popularity, coworking spaces will have to work hard to compete against other spaces in the area. Here are the top five things that people want in a coworking space.

1. Location, location, location

Choosing the right location is the first step in building a coworking community. You have to consider how accessible the coworking space is, especially if your members are going to use it as their home office. Consider what might be important, including transit lines, parking, good restaurants or coffee shops, and more.

2. Strong amenities

Whether potential members will decide to choose you over other coworking spaces are the amenities that you can offer.  Make sure that your internet connectivity is as fast and secure as possible, or perhaps choose to go with two internet connections from independent ISPs. That way, if something does go wrong with one, there will be a backup.

You can also consider providing:

·      Kitchen and snacks

·      After hour access using a cloud remote access control system

·      Meeting rooms that can be rented

·      Printing and faxing

·      Mailing and handling

·      Phones

There are other niche markets you can consider targeting, depending on the needs of your community. Perhaps you want to create a women-only space, an LGBTQ friendly space, or offer childcare.

3. Comfort and environment

The reason more people are straying away from the traditional workplace environment is that it just isn’t as comfortable or productive to work in as a coworking space. And working from home is often too distracting and it becomes difficult to separate work life from home life. The benefits of coworking spaces are the fun exterior that helps to promote productivity and allow you to sit in a comfortable chair, sofa, or desk depending on your desires that day.

4. Strong Community

One of the main issues with coworking spaces is they don’t utilize the community and neighborhood around them that they do have. As a coworking owner or manager, it should be your main focus to utilize the location and its surroundings to build up the community. Consider partnering with local yoga studios and have them come in once a week for a yoga class, or bring in business leaders to lead a networking session. Your members might be interested in monthly happy hours, workshops, presentations, or even art openings. An environment that encourages people to network is one of the main benefits of working in a coworking space.

5. Flexibility and the ability to grow

Many people join a coworking space when they are just starting their business and just have a few members. Consider what type and levels of memberships you have that can appeal to a large number of people, no matter what stage of business they are in currently.

Coworking space challenges can sometimes pose a problem. Therefore, you should plan out how you want to utilize the space, including how many desks, offices, meeting rooms, and common areas you want. You also might consider offering your members meeting rooms so they can easily meet with potential clients. You might even consider offering a handful of free meeting room hours in your membership to make it as easy as possible for your members to use.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

The Yard Coworking

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Read the Case Study

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