9/7/2018

Working With a Broker to Find a Location for Your Coworking Space

Establishing a flourishing coworking space is rather a stiff task. From sorting out the legal stuff and ensuring tight security to hiring a bright community manager and building a thriving, close-knit community – it requires a lot of time and dedication. However, finding a suitable location is the first brick in the wall of creating a shared work venue.

Why Does Location Matter?

A well-pinpointed location is the main determinant of how successful your coworking space will be. When searching for a coworking space, a locale is the first and the critical factor that any potential member considers. You really have to be strategic about where your office will be and should never leave this matter to chance.

A location is one of the key factors that attract members to a coworking space.

Take successful coworking spaces as examples to follow. WeWork’s success in part can be attributed to the fact that their real estate team thoroughly analyzes the neighborhood area before they close a deal on a new spot. The most sought-after places are easy to reach and are located close to certain amenities such as cafes, restaurants, childcare facilities, grocery stores or fitness studios. Think of your target clients and their needs. Are they active millennials who are trying to strike the work-life balance? Or perhaps you aim to attract top talent and high-end clientele who will make use of meeting rooms, conduct conferences and invite their clients to your venue? Consider those questions before you hire a broker who will make sure you are making sensible decisions.

How Can a Broker Help Me Find a Suitable Location?

A good broker will assist you in getting the desired result and make the process less complicated compared to you working single-handedly. He or she will help you find a suitable location, assist with signing the lease and back you up whenever you have any doubts or concerns. By working with a broker, you will also save a lot of time, avoid pitfalls in a lease agreement, and prevent situations in which you can act rashly.

From finding a good spot to signing a lease agreement – your broker will navigate you through this time-consuming process

Finding a suitable location is the first step. Once you have identified your potential clients’ needs, a broker can help you pinpoint the requirements for your space. He or she will provide you with listed properties that specifically meet your requirements, and may even have some real estate options that are not on the market yet. Once you have seen the properties and shortlisted the suitable ones, a broker will help get quotes from general contractors.

Having decided on a specific locale, an agent will help you streamline all the processes associated with a location lease. They will make sure you are allowed to run a coworking space in the property you lease, and that your activity complies with the local requirements. A good broker will also help negotiate more preferable lease conditions for you.

In case you need financing, or you are not sure about financial requirements to lease a property, an agent will give you advice on what landlords are usually looking for in lessees.

The bottom line is, by cooperating with a broker who follows through the process of location finding and lease signing, you maximize your chances of finding a place that will attract members and become a home for a flourishing community.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

The Yard Coworking

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