Thriving In Smaller Markets
Company blogs must have a regular influx of content to keep the website relevant and engaged with the target audience. But sometimes it’s inevitable that you hit a wall when you think you’ve exhausted all the possible writing topics you can think of. Running out of ideas is quite common with blogs or any type of content outlet. Don't be discouraged, it happens to everyone!
Here are a few ways you can kick-start your creative juices and come up with fresh ideas for your coworking space website:
This is the first question you should ask yourself. Remind yourself what the purpose of your blog or website is. This is something you can easily lose track of in the constant research it takes to the latest industry news.
In general, content serves a variety of purposes:
SEO content is keyword targeted and designed to help you appear higher up in organic searches (i.e. the top or front page search results in search engines like Google and Bing). Content designed to generate inquiries will be shareable, with strong calls to action. Informational content might be a downloadable whitepaper or a useful guide on an industry that’s relevant to your coworking space.
Coworking spaces cater to a wide range of people who work in a variety of industries. Having access to so many people from different walks of life is great for generating ideas. And since they all come to you to work, take the opportunity to ask them some questions.
Ask them what they like to read, what their difficulties are. Find out what excites them. They represent your reading audience so give them what they want. Not only does this help you generate new ideas, you stand a better chance of your content being engaged with by new potential clients.
Take this opportunity to find out what industry they work in. Then use that as a topic for future content pieces. You can relate your coworking business to those industries and generate a whole series of ideas.
Your customers all have stories of their own that you can use. Testimonials and case studies are great pieces of content for coworking companies because they're all about people. In B2B marketing, adding a personal touch can really make your business stand out.
Interview your customers. Use direct quotes and photos to bring your content to life. It will give people a personal insight into what it's like to work in a coworking space. It might even encourage them to try your space.
The best part of harvesting your customers for ideas is that you can always get more. Every new member is a new piece of content.
There's nothing wrong with a bit of healthy competition. Research other coworking spaces and check out the industry news. They are great sources of content and inspiration. Check out other people's content and think about how you could improve it. Then create your own version on your website.
If you' have the budget and time for SEO or have a company that's doing it for you, get your hands on a competitor backlink analysis. This shows you all the places your competitors' content is located. This can provide further topic ideas for content.
However, when we say “stalk” we don't mean it’s ok to just plagiarize people. Firstly, it can be a crime if you're infringing on someone’s intellectual rights. Secondly, it serves no SEO value. Google and most other search engines can spot duplicated and copied content. It favors the original piece over the copy pretty much every time. So copying and pasting someone else’s article into your own blog post is only wasting your own time.
Google has a handy auto-suggest feature. Start typing a query into Google with "coworking" in it and see what Google suggests.
Google's suggestions are based on other people's searches. This means that a large number of people are asking these questions. Answering those questions in an engaging and useful way can be a springboard toward future ideas.
Change up your queries (Who, What, When, Where, How, Do, Is, Are) and see what sort of suggestions you get.
Your own content is a great source for generating ideas. This article has 2 main headings and 5 separate points. Every single one could be expanded into a completely unique piece of content, like so:
Go back over your existing content. Is there anything you've glossed over that you can explore in greater depth? If you can, great! You've got some new content ideas right there.
The common thread that links all these ideas is reading and searching. The best way to generate ideas for content is to read and expand your horizons. Hopefully, these tips will help inspire you to create new ideas.
Don't forget that "content" doesn't just mean blogging. Content includes videos, infographics, mobile apps, online tools and podcasts. When you start thinking beyond a blog, you will find that new ideas will start flooding in*. You can even recycle old content into a new format to create a new piece of content.
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