3/7/2019

Building Owners Investing in Operating Coworking Spaces

Building owners investing in coworking spaces

In cities all around the world, the concept of open office floor plans filled with multiple freelancers, entrepreneurs, and startups has become increasingly popular. With this increase in demand for coworking spaces, it has led to increased opportunities for real-estate investors to jump into the market place. For some of them, they have seen a viable increase in their profits from their current or previous ownership of more “traditional” office spaces.

Filling Unused Spaces

Major coworking companies, such as WeWork, have become significant disruptions to the landlords and major corporate office companies around the world. The amenities these companies offer, such as short-term flexible leases and comfortable work stations which many millennials find attractive, have led to an increase in startups and entrepreneurs seeking to break away from the old office floor plans for the newly designed coworking spaces. As a result, many of these established landlords and global property investors have seen an increase in unused space at their locations. For some, instead of holding steadfast against this trend have decided to embrace it and invest their money in coworking spaces, whether that be in new properties or their own. Tishman Speyer is an example of a well established global property investment company that is looking to embrace this new trend by rolling out six coworking spaces of their own in various cities around the country and globe.

A Return On Their Investment

Some landlords might be hesitant to get involved in coworking spaces because they are unsure about the return on their investment it might have. After all, the idea of offering up short-term flexible leases might not be as attractive as long-term financial stability. However, financial results have shown that property owners can yield anywhere between 2-3 times more money per square foot over traditional office space. This is in large part due to the ability to charge more at a premium price for allowing flexible shorter-term leases and office amenities,such as communal beer taps and film screening rooms, and providing contemporary and collaboration-friendly spaces.

The Trend Continues

It is hardly a secret that most people view coworking spaces as a more “millennial” way to conduct daily business. Although millennials are not the only ones who occupy coworking spaces, they do make up the majority of users. Currently, there are 92 million employees that fall within the millennial age range. By 2030 it is estimated that up to 75% of the entire world’s workforce will be comprised of millennials. It is no wonder then why many property owners have begun investing in properties that they can convert into coworking spaces. For some, they have even gotten creative with the buildings they own by tapping into their histories and using it as a selling point for entrepreneurs and startups. These have included old warehouses and even former brothels converting into coworking spaces. This can be viewed all as a way to invest in a workforce that is only continuing to grow.

The way business is primarily conducted in today’s society has evolved over the last 20 years, and that evolution continues to change even to this day. With these changes, the locations and floor plans where business occurs are changing alongside this trend. With an emphasis on making work-related spaces more cohesive and enjoyablet, investors and landlords will continue to look for the latest trends and coworking concepts as a means to attract and progress the working culture.


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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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