8/8/2018

Top Reasons Customers Leave Coworking Spaces

Establishing a shared office location and filling it with clients is half the battle for a coworking space; however, it doesn't guarantee long-term success. To become a profitable and thriving business, you have to turn your members into loyal customers.

Unfortunately, establishing customer loyalty is easier said than done. A freelancer, unlike a long-term commercial lease signer or startup, can leave a shared workspace anytime if they don't like something. That’s why coworking space owners should stay vigilant and try not to make mistakes that can lead to dissatisfied clients. In this post, we'll point out some of the errors that can discourage professionals from returning to a coworking venue.

1.           Over-promising and under-delivering

This is the most common cause of client dissatisfaction in any business. With coworking spaces, it’s the most critical problem. If, during a tour of the space, you tell your potential customer that there's going to be weekly events and happy hour with crudités and beer, you better make sure that those activities take place. Otherwise, your members will be deeply disappointed.

social event
‍Social events are an important part of any coworking community.

2.           Insufficient customer support

Customer care begins with the first call to your office, continues at the reception desk and carries through a potential customer's introduction to the space and community. Customers expect help whenever they need it, the way they'd receive assistance at an old-fashioned office building. Friendly, professional and accommodating personnel is a must-have for any shared workspace.

3.           Lack of maintenance

Coworking spaces accommodate hundreds of visitors, so furniture and equipment will experience some wear and tear. Maintaining the initial ambiance and standard of your workspace is crucial. Everything needs to function the way it did when you first opened and appear how it's advertised or portrayed online. Any defect, from a faulty handle to a failing AC or a broken power outlet could be a sign that it’s not the right place to work.

4.           Overcrowded space

While it's implied that coworking means people working beside each other, it's essential that your venue doesn't get overcrowded. If you sign up as many customers as possible and ignore the noise and comfort levels then you'll risk losing your old members--loyal customers--who might suddenly feel they're in a bar instead of a shared workstation. Another point to consider is that as the number of people in the open space area increases, the level of security and productivity goes down.

crowded
‍Overcrowded space affects productivity and hampers security

5.           Lack of community spirit or inclusiveness

People choose to work in a coworking space because they appreciate the feeling of belonging and socializing with others. That’s why they feel disappointed if there are no social events or opportunities for networking and collaboration. Remember that a coworking space shouldn't be dull and should offer some sort of entertainment or programming that brings people together.

Needless to say, if there is any sort of discriminatory behavior toward people based on their race, gender or religion, they will feel hurt and won’t become part of the community.

6.           Free coffee and tea

coffee
Offering free coffee is becoming important for coworking spaces

Yes, these days coworking spaces are associated with lightning-fast Wi-Fi, comfortable working conditions, and complimentary drinks. So, if you're planning to charge members for a cup of coffee, that is a serious faux pas.

To sum it up: If you want to retain members, then keep the place tidy and functional at all times. Above all try to concentrate on the customers and satisfying their needs, rather than hyper-focusing on profit, and by no means cut corners on hiring personnel who can create a flourishing and thriving community.

box

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Spacehop

UK

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

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