4/30/2019

Mall Coworking Bringing New Life to Retail Spaces

A computer, a reliable internet connection, and a place to work is all that you might need in a coworking space. For remote workers, that might mean finding a spot at a traditional coworking center or internet cafe, or perhaps somewhere less traditional like a restaurant.  Now, with the ever-growing creative expansion of the industry, workers of all kinds can even find a coworking space at a mall.

The Decline of Shopping Malls

According to a study from The Wall Street Journal, the rise in mall vacancies stood at a staggering 9.1% by the end of September in 2018, which matched its peak from 2011. There are a few factors that are contributing to this increase in mall vacancies, such as rising costs in property and rent. However, perhaps the biggest reason for a decline in foot traffic in malls is the convenience of online shopping that consumers can now do. However, though the numbers are bleak at most shopping centers, there are still a few paths to profitability and success One strategy involves turning one-time retail locations into coworking centers, creating a harmonious balance between coworking and retail.

Advantageous Vacancies

Industrious has become a leader in providing coworking centers within malls and perfecting how coworking and retail can benefit each other. Their Scottsdale location has proven how coworking at the mall can become successful for other coworking managers and operators. An example of this occurs within their Fashion Square shopping center located in Arizona. With free parking, accessibility to the food court, and closely situated near stores like Nordstrom and Apple, their coworking centers have provided amazing coworking experiences for tenants while hardly having to front any additional costs beyond rent thanks to these amenities the mall already provides to consumers. A food court means a coworking manager doesn’t have to worry about stocking their kitchen with an abundance of food choices and free parking offered from the mall can result in lower monthly rents compared to an office building.  

Coworking Meets Retail

Individual companies have already begun to think about how they can turn those retail vacancies into coworking centers. Coworking At The Mall, based in Chicago, is a prime example of how to bring coworking and retail together. The company offers packages for potential new coworking members and provides access to spaces with high-speed wifi, comfortable lounges, kitchen spaces with essentials, and even rentable conference rooms. On the flip side, if there is a startup that is looking to get their product out to market, Coworking At The Mall will work with them to create a pop-up shop, stand, or experience within a retail center or mall for the product to be showcased. This more involved partnership between the space operator and the coworking members is tailored to maximize the customer exposure for both parties.

Shopping for the Right Approach

Deciding on the type of coworking format within the mall can be crucial to having a thriving coworking center. A coworking operator can choose whether they want their location to be a retail launchpad, which can be convenient for entrepreneurs who are looking for a suitable place to showcase a physical product. Telework hubs, business boosters, and creative coalitions are three other concepts that don’t necessarily appeal to the freelancer with a physical product, although they can just as easily backfill any vacant retail spaces and still cater to corporate workers and creative minds. Coworking at the mall and deciding on which type of format you want to go with can be determined by the retail location you choose.


The decline in physical retail locations in malls mixed with the demand for coworking centers has provided a harmonious match that not only benefits coworking tenants but landlords and coworking managers as well. Coworking and retail are becoming a new norm, and it could be coming soon to a mall near you.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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