1/16/2019

Where to Host Your Coworking Event

Compared to just a few years ago, coworking has skyrocketed in popularity as modern day workers have begun to fully reap its benefits. Coworking refers to a collaborative work style in a shared work space that nurtures community through common goals and values, although the employees may hold entirely different positions or report to separate bosses. With the mounting popularity of this work style, however, comes the challenge of making your coworking space stand out. Hosting events at your coworking space is an effective way to demonstrate that your coworking space has what others don’t.

Coworking events solidify and highlight the core values of any coworking environment. These kinds of collaborative environments boast several benefits that normal work environments don’t, such as the unobstructed flow of ideas and knowledge, and these events should highlight those unique qualities. When members of a coworking community are given time and space to organically exchange ideas and share knowledge during an event, the individual teams and the overall coworking network grow stronger and more harmonious.

Factors to Consider

There are several factors to consider when hosting a coworking event, but once you figure out where it will be, the other details will more likely fall into place. Perhaps the option for your coworking event is the coworking space itself because attendees can see the versatility of the space as it transforms from a workspace to an event space. What better place to exchange ideas than the very place they were created? If your idea is to, for example, host a post-holiday group meditation event, think about how you can turn a conference room into a blissful yoga studio and transport attendees to an entirely different environment.

Where to Host Your Community Event?

If the actual coworking space isn’t an option, get creative—coworking event spaces can be found anywhere.

Organize an event hosted by the great outdoors in the neighboring park if the weather permits—fresh air gets the mind’s gears turning like nothing else does, or poll the office to choose a restaurant everyone enjoys for an after work coworking event. Perhaps fierce inspiration is a bit lacking in the office—arrange a field trip-style event where the team goes to see a motivational speaker. And, never forget that a dose of simple fun can offer people all the motivation they need, so maybe this year that epic Halloween party is finally in order. Who knows, the childlike fun of laser tag may serve as that drop of oil that gets your company’s machine working like new. Depending on how intimately the members of the coworking team interact on a day-to-day basis, a weekend-long retreat may inspire employees to meaningfully interact and exchange ideas after spending time with each other outside an explicitly work-related environment. Just like coworking challenges traditional ideas about the workplace, coworking event spaces should be innovative and creative.

Possible Challenges

While unordinary team bonding exercises like laser tag may be alluring, you may you come up against challenges that force you to dial back. There is still plenty you can do while working within the limits of a budget or other restrictions. If the event will be held in the coworking space itself, for example, make efforts to slightly disguise the space (hiding computers, turning off phones, etc.) to create more room and to prevent employees from feeling like they’re arriving for another day at work. Hosting a coworking event singlehandedly is a daunting task for anyone, so don’t be hesitant to delegate some of the work and assemble a coworking event planning team. The greater the diversity of ideas you have, the more beneficial the event will actually be.

If you want to share the magic of your coworking space with others, an exciting coworking event is the perfect way to spread your message and prop up your work values. There are countless ways to modify a coworking event to fit the personality and goals of your specific company, but what’s certain is that these events are crucial in underscoring the collaborative benefits of coworking spaces.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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