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07/22/2025

Prove your impact: why every coworking space should tell its story

Every coworking space has its own rhythm. A morning buzz as members filter in. Afternoon collaboration in the shared kitchen. Quiet moments between client calls and creative breakthroughs. These rhythms add up to something powerful—but hard to measure.

That’s where an impact report comes in.

A well-crafted impact report translates the everyday wins of your space into a compelling, data-driven story. It captures the real value you deliver…not just to your members, but to your community, your city, and your local economy. And it gives you something you can hold up and say: “Here’s why we matter.”

The why behind the report

Operators already wear so many hats. You’re running events, fixing the Wi-Fi, mentoring a new founder, and thinking about your next social media post. But when it comes to funding, partnerships, or simply validating the role your space plays in the ecosystem, none of that matters if you can’t show it.

An impact report helps you do just that. It’s more than a grant-writing tool or a year-end summary. It’s a narrative rooted in data. One that speaks to decision-makers, funders, and future members in a language they understand: results.

By building this kind of report, you’re not just checking a box. You’re building trust, demonstrating accountability, and inviting others to see the vision you’re working toward. It’s your chance to lead with transparency and turn anecdotal evidence into concrete proof of success.

What a strong report looks like

The most effective impact reports don’t start with metrics. They start with mission. What are you trying to do, and why does it matter? Once you establish that, you can begin to unpack the ways your space is delivering on that mission in ways both obvious and subtle.

Start with results that show economic contribution. Maybe your members launched new ventures, hired team members, or brought business into local cafés and shops. Maybe your space served as the launchpad for partnerships that otherwise never would have happened.

Look at the role you play in the social fabric of your city. Did you host a voter registration drive? Offer nonprofit groups a place to meet? Serve as a safe space for underrepresented founders to grow their ideas?

The people in your space are the heart of the story. Testimonials and profiles give the data its humanity. A founder who met their business partner at your coffee bar. A freelancer who turned a side hustle into a sustainable business. These narratives breathe life into charts and figures.

operational efficiency at coworking space

And don’t underestimate the power of visuals. A side-by-side image of your space on opening day and one year later. A snapshot of a packed workshop on a Tuesday morning. A simple chart showing steady member growth. These touches pull the reader in and make your impact feel real.

Putting your report to work

Creating the report is only the first step. What matters is how you use it. (Check out the guide for a full how to.)

For community-driven coworking spaces that rely on grants or foundation support, an impact report becomes your most important submission. It shows that the investment is making a difference. For board members and stakeholders, it’s a conversation starter and an advocacy tool. They can use it to open doors, make a case for funding, or even guide strategic planning.

Beyond internal use, your impact report can become a cornerstone of your brand. Share insights on your website or highlight key wins in a social media campaign. Include it in your pitch deck when you’re exploring a second location or seeking sponsorships. The credibility you build by being transparent about your results is hard to match.

Local organizations and potential partners want to see that you’re more than a desk rental business. They want to align with places that contribute to community resilience and economic vitality. Your impact report can be the bridge that turns a conversation into a collaboration.

How software helps you gather the data

The hardest part of creating an impact report is often collecting the right information. If your team is small or your time is stretched thin, this step can feel like a barrier. But with the right tools, it becomes manageable, and even automatic.

people collaborating at a coworking space

Coworks software was designed with exactly this need in mind. With a few clicks, operators can pull key metrics like membership usage, room bookings, revenue breakdowns, and event attendance. These numbers quickly add structure to your story.

Take it from Kayla Collins, Operations Manager at CoSquare. “We needed a breakdown of everything for our grant renewal,” she said. “Coworks made it easy to pull reports and present the data.”

You’re doing the work. Don’t keep it a secret.

You’ve already helped someone find their first client. You’ve offered a space where collaboration happens naturally. You’ve given a nonprofit a place to plan their next community event. Those are wins worth celebrating—and documenting.

Your impact report doesn’t have to be flashy. It just needs to be thoughtful, clear, and honest. If it reflects the mission you live out every day, it will resonate with the people you want to reach.

Now is the time to tell your story. Not just because it makes your space look good. But because the more we all show the value of coworking, the more support and opportunity we’ll see across the industry.

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