11/12/2018

Why Landlords and Shared Space Owners Should Work Together

In the world of real estate, there is growth in the use of space as a service instead of the traditional philosophies that landlords used. Just like a similar shift in other industries, such as technology and software, landlords are shifting from acting as rent collectors toward becoming service providers. With this change in strategies, landlords and coworking space owners can create a mutually beneficial relationship.

Teamwork between landlords and shared space owners lets landlords use their entire space, like fitting all the pieces of a puzzle together.

How Buildings Can Offer Different Levels of Working

Coworking company owners and landlords can collaborate to offer a range of levels of working. Property owners can harness this teamwork to take advantage of their underutilized spaces by getting the most out of empty spaces of any size, while coworking space owners can design the area and fill them with amenities to make a profit. The coworking companies get to develop a brand, while the landlords bring value to their buildings, and both sides make a profit. The coworking space can set up the space so each member chooses their level of working they prefer, whether it is 24/7 or just during business hours.

The Concept of Flex Spaces

The collaboration between coworking space owners and landlords also comes into play when dealing with flex spaces. Many experts in the industry see flex spaces as the future, with most real estate transactions including some sort of flexibility at some point. While there will still be plenty with traditional leases that last 10 to 15 years, there will be a growth in offerings for those who do not want such long leases. This will be in the form of a managed suite where coworking space owners and others can build out based on a price per square foot but not have to deal with details like utilities and other inconveniences. In this way, buildings will be able to adapt to the changing needs of coworking spaces to always use their space, while coworking spaces get the flexibility they need.

Having Different Levels of Membership

The teamwork also plays a role in levels of membership. With a range of membership levels, a coworking company can be almost recession-proof. This also benefits the landlord, as they can count on steady rent from the coworking company, even in a recession. If the space is large and can accommodate varying requirements of members, it creates a mutually beneficial relationship between the landlord, the tenant, and the member. At the same time, different levels of membership allow for company growth, helping landlords retain coworking spaces. The two parties will work together to iron out important details, such as licensing.

Offering various membership levels provides room for growth as well as resistance from recessions, benefiting both coworking spaces and their landlords.

Examples of Spaces That do This

WeWork is a classic example of a coworking space, offering plenty of flexibility. However, WeWork somewhat fits into the traditional real estate model since it begins with a sizable space of about 25,000 to 40,000 square feet.

To see the newer space as a service idea in action with teamwork between the landlord and the shared space owner, look at Bold. Bold focuses on smaller spaces between 5,000 and 15,000 square feet. Bold acts as the tenant, renting these oddly sized offices from the landlords, who benefit from being able to utilize all their space or want to dip their toes into the idea of flex spaces.  

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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