8/28/2018

Coworking Chain VS Individual/Niche Space

Coworking is the trend of individuals and companies choosing to work in a new type of office space. There are dedicated desks, private offices, and hot desks, with a range of seating spaces and basic amenities, such as high-speed internet, coffee, printing, and mail service. Although most coworking spaces follow the same principle, there are some variations in the types of spaces available. One of the biggest distinguishing factors is whether you opt for a coworking chain, a coworking company with just one location, or a niche space that appeals to a particular type of member.

Chain: WeWork

‍WeWork
‍WeWork is one of the largest coworking chains worldwide.

WeWork is easily one of the biggest and most famous coworking chains around the world. It has 438 office locations spread throughout 86 cities. While most locations are in the United States, there are also locations elsewhere in North America, Latin America, Asia, Europe, and Australia. WeWork is pet-friendly and has membership options that include hot desks, dedicated desks, private offices, and custom build outs for larger companies. The basic amenities include internet, printers, bike storage, water, fresh fruit, private phone booths, and more.

Chain: Regus

Regus is another major coworking space, and it has solutions spread throughout 110 countries. In the United States alone, there are 1,033 Regus offices. In addition to coworking spaces, it also has office spaces, virtual offices, meeting rooms, and other services. Like WeWork, Regus offers hot desks, permanent desks, and other options. It features secure high-speed internet, a kitchen area, meeting rooms, and the ability to move to any Regus center.

Niche: The Food Loft

The Food Loft is a coworking space in Boston that focuses on offering their services to individuals and businesses in the food industry. It has coworking spaces as well as early-stage investment, office rentals, partnerships, strategic resources, and plenty of support. You can choose a hot desk or private office and make use of a conference room.

Niche: Play, Work or Dash

childcare.
‍Some coworking spaces, such as Play, Work or Dash, offer childcare.

Play, Work or Dash is another of the niche coworking spaces, this one focused on those who need childcare while working. This Virginia coworking company offers five levels of individual membership, plus a just coworking membership and a small business membership. The space has a conference room, on-site childcare, private event rentals, the ability to rent an office in 30-minute increments, dedicated desks, private offices, and the choice to join whether you need the childcare services.

Choosing Between Coworking Chains and Niche Spaces

coworking chains are good for travellers
‍Those who travel regularly will appreciate the flexibility of coworking chains

Despite the similarities between a coworking chain and niche coworking spaces, each has its own pros and cons.

Choosing a coworking chain typically gives you the flexibility to work at any of its locations, allowing for work while traveling, and chains tend to have more amenities and resources available due to their size. You also know exactly what you will get, and the company should be better equipped to handle any complaints that arise.

With niche spaces, however, you get more of a personalized atmosphere, the ability to network with people in your industry, and extra services, such as childcare, a gym, or a pet-friendly environment. Those who travel a lot for work will likely want to pick a coworking chain. Otherwise, you need to think about what you want to get out of your coworking space and then decide what type of company is best for you.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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