11/2/2018

Direct Competitors in the Same Coworking Space

The popularity of coworking spaces can in part be explained by the diversity of people who inhabit them. The fact that coworking members represent different spheres of business and offer a variety of services creates endless possibilities for networking, partnership, and collaboration. But what happens when coworking competitors, namely two or more companies offering similar or the same services, come under the same roof?

What if direct competitors are in the same shared space?

Firstly, let’s look at the situation from the members’ perspective. Having a direct competitor at a coworking space might create tension. One of the parties or both companies involved might get a feeling that someone is breathing down their neck. If both members represent tech companies, security is a big problem as they might become anxious about data leakage. Businesses offering similar services may face a risk of their clients being poached by a competitor. Any phone conversation in a public area, any client meeting in a conference room may create a potentially dangerous situation.

Direct competitors in a coworking space
When competitors are working side by side, there’s a risk or overheard conversations and poached clients

Another downside about coworking competitors working side by side is the fact that most likely they won’t be able to engage with the community freely. A restricted interaction may result in poorer networking and the absence of close collaboration which defeats the purpose of working at a shared space.

Let’s not forget about investors and partners who most likely will not be happy to know about competition under one roof.

Measures to curb the problem

As a coworking operator, what can you do in such a situation? On the one hand, your space is not an exclusivity model, and you cherish each and every of your members regardless of their business activity and area of operations. On the other hand, you probably want all of your clients to be happy about the work environment you offer.

Workspace zoning enables coworking spaces to achieve an appropriate level of security and privacy

To avoid any possible complications of the situation, your community manager should be able to create the boundaries. Depending on your coworking layout a manager should be able to offer coworking competitors private offices located in different parts of the locale. If the startups in question both work in the open space area, zoning is of crucial importance. Your community manager has to make sure that the competitors do not have to come in contact unless they choose to. You might ask, how big should coworking be? With proper zoning and different kinds of spaces, for example private offices, floating desks and cubicles, the issue of competitors working side by side can be avoided no matter how big or small your venue is.

To not be thrown off balance, you have to be proactive and prepare yourself for a situation when two or more of the same kinds of businesses choose to operate from your venue. When on-boarding a new client, you could ask them to fill in a questionnaire in which they state their primary activity and whether they think competition can hamper or facilitate their business operations. In the end, not every business looks at competition as a threat. Many companies would prefer to join forces, turn competitors into allies and apply the "Two heads are better than one" principle in real life.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

The Yard Coworking

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