12/17/2018

Coworking Trends in Asia Pacific 2019

Since the conception of coworking in 2005, shared workspaces have taken the world by storm. The trend that initially evolved in the USA has caught up across the oceans. These days, every continent boasts a plethora of coworking spaces. Asia shows the fastest pace of growth in the world as far as shared venues are concerned. Let’s have a look at the coworking trends Asia Pacific has set.

Statistics on Coworking Spaces

Let’s start with the statistics.

During the period of 2014 to 2017, there was a 150% increase in the number of coworking spaces in this area. Let's take India as an example. In August 2018, 8 venues opened and in the following month, 14 new coworking spaces came into operation. About half of those coworking spaces are new businesses, while another half is made up of global chains like WeWork and local coworking venues that have expanded their reach. Considering the fact that WeWork opened its 4 new offices in India in just two months, an addition to 25 existing WeWork locations, coworking in this part of the world is indeed growing in leaps and bounds.

The increase in the number of office spaces is fueled by the ever-increasing demand in coworking venues. In Asia-Pacific, memberships are growing at a higher than global average of 40%.

Over 60% of the world’s population live in Asia which makes it an amazing talent and coworking market

What Does Coworking Offer to Asia?

Asia is home to over half of the world’s population, and it’s not surprising that it is a market with enormous potential and highly skilled professionals. Thanks to the flexible work strategy it offers, coworking attracts people of different backgrounds and domains, and prevailing tendencies in the world economy shape local coworking trends.

1. Corporate clients benefit from coworking

Just like in the USA and Europe, more and more companies of different sizes choose coworking spaces as their home base. By contrast, a share of freelancers and independent contractors has dropped by 15% over the last 3 years.

2. Developers gain the upper hand

Workspace operators benefit from working with local developers. Workspace operators are responsible for creating business plans, providing training and technology to workers. They independently invest into coworking spaces and give life to shared offices that are well thought-out and offer a great working environment with outdoor event spaces, fitness centers, health clubs, and retail spaces that all add value to the development.

3. Coworking and innovation go hand in hand

Just like their American and European counterparts, coworking spaces in Asia place a great emphasis on innovation and creation of thriving startup communities. Incubators and various accelerator programs are not uncommon. One of such examples is Unilever’s Level 3 in Singapore. Coworking starts taking deep root in South-East Asia that boasts tech-savvy population. Thanks to governmental support, incubators and accelerators are proliferating in Vietnam, the Philippines, Malasia, and Indonesia.

All in all, coworking trends Asia Pacific shows follow the pattern that is typical of coworking in the Western Hemisphere. With a large market, fast-growing economies and a lot of human potential to unlock, coworking spaces in Asia have even a brighter future ahead.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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