Thriving In Smaller Markets
When onboarding coworking members, remember that you only have one chance to make the first impression. From signing a lease agreement to sorting themselves out in the kitchen for the first time – your new client will form a clear impression about your venue on the first day of work from your space. So it’s better be a favorable one. In this article, we will concentrate on how you can use the onboarding experience to create a thriving community while going through a bunch of steps smoothly and swiftly.
Thanks to the rapid growth of technology, a lot of processes associated with onboarding can be done automatically and do not require much time. By having an integrated coworking office space software, you can streamline the majority of processes in one place. Let’s have a look at some of them here.
Create a web form in which your new member fills out information about themselves and chooses the membership that suits their needs.
You can actually send a contract by email in advance so that a member familiarizes themselves with it. Make sure that a user has read the terms and conditions laid out in the agreement before they sign it in person and is aware of theguest policies, pet policies, etc.
In the software, allow a new member to book meeting rooms and sign up for your special events, receive invoices and change membership tier if needed.
If you use a cloud-based system like Kisi, all you have to do is simply add a new member and grant them access to certain facilities. You can give your new user an access card, or they can make use of their mobile credentials depending on the technology you are using.
Walk through the place and show where their private office or open space is, where the member can make phone calls and hang out with the peers in a casual atmosphere, make a coffee or grab a sandwich.
As you walk a new member and show them around, be sensitive to their needs and answer the questions they might have
Throughout any of the processes described above try to answer any questions that a new member might have. Asking them questions gives them more reassurance and helps clarify their doubts.
You may remember it from your own experiences that starting a new job or joining an established organization or a community is often stressful. Think of that when you welcome new coworking members and try to make them integrate with your community the moment they cross the threshold of your space as that will help to createquality members. Here are some tips on how to do it:
Instead of handing a 20-something page boring member manual, leave some place for human interaction and communication. Show a new person around and encourage communication with other members so that they learn how things work gradually whenever such a need arises.
As you walk a new member and show them around, introduce them to the coworkers whom you meet on the way. It is a good idea to group that month’s new members and ask the veterans to talk to the newbies of a certain thing or event.
Create events and situations in which members can interact and learn about some things such as access to coworking amenities from each other rather than by constantly approaching the community manager.
Remember that the onboarding process is an essential part of a coworking experience that can help create lasting relationships and useful referrals. Therefore, the service has to be friendly, smooth and swift. Thanks to coworking software and the steps outlined above you can plant the seed of engagement by creating an enjoyable onboarding experience.
Save your community manager 41 hours each week—learn how The Yard did it with cloud-based access control.Read the Case Study