How to Build Your Coworking Community Online
As part of your coworking space, you need to work to create an online coworking community. While many spaces focus on creating the community in person via things like events, this is not the only aspect of a community. You should also use social media and other online tools to grow the community. With the right types of online community building in place, you do not need to rely on constant community events to build a community.
10 Tips to Build Your Community Online
1. Build a Facebook Group
One of the very first things you should do to grow your coworking community online is to utilize Facebook to your advantage. Make a Facebook group specifically for members of your coworking space, which is separate from your coworking space’s Facebook page. This will let members interact whenever they want. You can encourage members to share milestones and news, as well.
2. Leverage on Other Coworking Facebook Groups
Your community-growing strategies for coworking do not need to center around your particular space. Consider joining some of the national and international Facebook groups dedicated to coworking, such as Coworking Worldwide. This will let you join an existing community of those who love coworking. Joining a coworking group will help you stay up to date on trends and news and get advice.
3. Make an Instagram Account and Hashtag
Your online coworking community should also include Instagram, allowing members to visually share experiences. While you cannot make a coworking group on Instagram, you can create an official account for your coworking space and use it to follow members and encourage them to follow you. Most importantly, create a hashtag or set of hashtags so members can easily share images of the space or even of their lives with each other.
4. Use Twitter
Your coworking online community should also include Twitter, as this is among the most popular social media platforms. Your approach to using Twitter will be similar to that of Instagram, although the content will be different. Be sure to create a hashtag for your coworking space.
5. Introduce New Members
One of the important aspects of a coworking community is ensuring that everyone knows all the other members. To help with this, take the time to introduce new members via your social media pages. This will help new members get acclimated and meet new people.
6. Hold Member Takeovers of Social Media Pages
To make social media pages feel like an expansion of your community, consider letting members take over the account for a few days or a week. This is particularly useful on visual platforms like Instagram, as it lets members share their perspective in a way that engages the rest of the community.
7. Use a Messenger System
Depending on your space, you may want to also offer some sort of instant messaging service where members can chat with each other in real-time, whether in the office or out of the office. This can help members feel connected to each other even when they have no physical interactions. This includes Slack channels, Whatsapp groups, Telegram groups and so on.
8. Encourage Online Partnerships with Local Businesses
When it comes time to set up your online community for coworking, consider partnering with local businesses. Pick a few in your community that have a strong reputation and work out a partnership where you each make posts supporting the other or even collaboration posts.
9. Don’t Overlook Any Social Media Platform
When it comes to creating your online coworking community, do not overlook any social media platform and listen to what your members want. Use Facebook, Twitter, Instagram, Snapchat, LinkedIn, and more, provided you can keep them updated and they will add to your community.
10. Join the Coworking Google Group
While Google does not get too much attention in terms of social media, the Coworking Google Group is a must-join for any space looking to enhance its community. This group is filled with advice for newcomers and veterans in the world of coworking. It is also a simple way to join an already-existing online coworking community.