Thriving In Smaller Markets
Niche coworking spaces are growing in number as more coworking businesses try to win customers over by targeting individuals’ specific needs. These spaces can be more profitable than a regular coworking space for some, but things have to be done right. It's necessary for there to be a demand for that particular niche in your location, and they must be unique.
When it comes to creating a coworking space, it is crucial that you design it based on the community. This may be even more important than the space itself, due to the fact that sense of community and opportunities for collaboration are some of the reasons that many people choose to get a coworking membership instead of working from home. All the amenities in the world will not help if you do not have what your space needs. When creating a niche coworking business, listen to the needs of the community and then use those needs to plan your space.
Some feel that niche spaces are the future of coworking because of the other services they offer. The extra services depend on the community the space targets. In the case of space with a focus on wellness, you will likely see more standing desks, healthier snacks offered, bike racks, and maybe even a small gym or a perk like a discounted gym membership. A coworking space geared toward parents might offer childcare, while one geared toward musicians will likely have soundproof practice or recording rooms. Essentially, niche spaces will offer services that their members will appreciate but that may seem out of place in a typical coworking space.
Coworking spaces focused on construction, likeTradecraft Industries, offer amenities like equipment storage and have some communal work areas, so members do not have to buy expensive technical equipment themselves. They will also likely have larger areas with enough space for planning projects and more.
There are also a growing number of female-only coworking spaces, empowering spaces that give women the ability to work without fearing harassment, designed to accommodate female needs and preferences. You will often find things like nursing rooms and events that focus on female-centered topics.
As with female-only coworking spaces, the idea behind LGBTQ coworking spaces is that members can be in an anti-discriminatory working space. These spaces can also hostworkshops geared toward the LGBTQ community and provide that community with networking opportunities.
Wellness-oriented spaces, such as WorkWellWin, offer programs like yoga and have other healthy events and activities.
Coworking spaces focused on musicians provide recording studios, musical equipment shops, photo studios, and more.
Every person is different, but most will want to consider a niche space if the extra amenities there make it worth the price difference. If the added amenities make your work easier, you should definitely consider one of these spaces. Niche coworking memberships are also ideal for those who want to network within their chosen industry since everyone there has shared interests.
As mentioned, some people believe that niche spaces are the future of coworking, but only time will tell. There is certainly a growing demand for these spaces, and they will likely grow in number due to the ability to collaborate with like-minded individuals and take advantage of amenities specific to your career. At the same time, the cross-industry collaboration associated with regular coworking will always have a place, likely leading to a combination of spaces in the future.
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