3/13/2019

Niche Coworking Spaces

Niche coworking spaces are growing in number as more coworking businesses try to win customers over by targeting individuals’ specific needs. These spaces can be more profitable than a regular coworking space for some, but things have to be done right. It's necessary for there to be a demand for that particular niche in your location, and they must be unique.

Create your niche coworking space based on the community.

Creating the Space

When it comes to creating a coworking space, it is crucial that you design it based on the community. This may be even more important than the space itself, due to the fact that sense of community and opportunities for collaboration are some of the reasons that many people choose to get a coworking membership instead of working from home. All the amenities in the world will not help if you do not have what your space needs. When creating a niche coworking business, listen to the needs of the community and then use those needs to plan your space.

Services Offered by Niche Spaces

Some feel that niche spaces are the future of coworking because of the other services they offer. The extra services depend on the community the space targets. In the case of space with a focus on wellness, you will likely see more standing desks, healthier snacks offered, bike racks, and maybe even a small gym or a perk like a discounted gym membership. A coworking space geared toward parents might offer childcare, while one geared toward musicians will likely have soundproof practice or recording rooms. Essentially, niche spaces will offer services that their members will appreciate but that may seem out of place in a typical coworking space.

Examples of Niche Coworking Spaces

Construction-Focused Spaces

Coworking spaces focused on construction, like Tradecraft Industries, offer amenities like equipment storage and have some communal work areas, so members do not have to buy expensive technical equipment themselves. They will also likely have larger areas with enough space for planning projects and more.

Female-Only Spaces

There are also a growing number of female-only coworking spaces, empowering spaces that give women the ability to work without fearing harassment, designed to accommodate female needs and preferences. You will often find things like nursing rooms and events that focus on female-centered topics.

LGBTQ Spaces

As with female-only coworking spaces, the idea behind LGBTQ coworking spaces is that members can be in an anti-discriminatory working space. These spaces can also host workshops geared toward the LGBTQ community and provide that community with networking opportunities.

Wellness-Oriented Spaces

Wellness-oriented spaces, such as WorkWellWin, offer programs like yoga and have other healthy events and activities.

Musician-Focused Spaces

Coworking spaces focused on musicians provide recording studios, musical equipment shops, photo studios, and more.

Choosing to Work in a Niche Space

Every person is different, but most will want to consider a niche space if the extra amenities there make it worth the price difference. If the added amenities make your work easier, you should definitely consider one of these spaces. Niche coworking memberships are also ideal for those who want to network within their chosen industry since everyone there has shared interests.

Niche coworking spaces can offer extra amenities, like 3-D printing, that are essential for their members’ work.

Are Niche Spaces the Future of Coworking?

As mentioned, some people believe that niche spaces are the future of coworking, but only time will tell. There is certainly a growing demand for these spaces, and they will likely grow in number due to the ability to collaborate with like-minded individuals and take advantage of amenities specific to your career. At the same time, the cross-industry collaboration associated with regular coworking will always have a place, likely leading to a combination of spaces in the future.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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