12/24/2018

What is Coworking?

With a significant amount of time under our belt, it is time for our team at Coworking Resources to revisit the question of what coworking means. Many websites can tell you that coworking is a shared office space where entrepreneurs, freelancers, remote workers, and anyone else who wants access to a fully-equipped space can get a membership. This definition, however, just scratches the surface of what coworking is. To gain a deeper understanding of coworking, look at what coworking is in relation to a few key areas.

Coworking spaces allow members to use an office and resources with a monthly membership instead of an extended lease.

Coworking Is a Community – or Not

When most people think of coworking compared to other types of offices, they think of the sense of community that comes from these spaces. While many coworking spaces do enjoy a sense of community, that is not always true. There are actually two main types of cultures for coworking spaces, focusing on either a community or a corporate atmosphere.

Spaces with a community atmosphere are those that encourage collaboration and host events. These may be spaces that appeal to all types of members or those that fit a particular niche, such as female entrepreneurs. A community-focused space will design the layout with the community in mind.

By contrast, spaces with more of a corporate feel focus on the space instead of the community. The community will only come after the space has been created. Instead of focusing on an aspect of the community, the coworking company would just create a space that appeals to them and has the important amenities.

Coworking as a Business

What coworking means will depend on your role in the community. If you are a member, coworking means a place for you to work and be productive. Those who run a coworking space see it as a business opportunity. It is very challenging to make a profit in coworking spaces, but it is entirely possible with a well-thought-out business plan.

To make the most of coworking as a business, you must have some sort of knowledge of business in general or have someone on your team who does. You will need to understand what people are looking for and be able to attract them to the space. As the owner of a coworking business, you will also need to be on the lookout for potential problems so you can resolve the issues before they even arise, just like you would with any other business.

Coworking and the Real Estate Economy

A final area to look at for a better understanding of what coworking means is its connection to real estate. With the rise in coworking, real estate is changing as renters require more flexibility. Some see coworking as an option that may be bubble-proof. Landlords and coworking spaces can work together to make a profit for both groups by providing the features members want without the hassle associated with long-term leases. While some landlords are diversifying their holdings by opening coworking spaces, many find it is easier to just seek out clients that run these spaces, as each party, including the real estate agent and the coworking space owner, can focus on their respective specialties in a mutually beneficial manner.

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3. Benefits of Tagging Others

Social data also describes the interaction between social media users. While comments, likes, and shares are the most obvious forms of interaction on social media, tags are another form of communication between social media users. 

Tagging is one of the most effective tips for coworking on social media. When it comes to promoting your coworking space, tags do an amazing job at increasing your visibility. On Facebook, for instance, your post will have more reaches if you tag others:

Image credit: CENTRL Office

If you often organize events at your coworking space, you can tag the participants. If you have some special offers, tag someone who helps you promote them. Any tag conveys social data, as it transfers information from one user to another. It’s a great way to become more visible online and attract potential clients. 

In Conclusion

Like any other big data, social data has limitations, as not every social media user shares information. Nevertheless, social data is still very effective for marketing purposes, as it can help your coworking space become more recognizable. 

Using the above-mentioned social data techniques together will help you increase visibility, as they will help others find your coworking space more easily. In general, these techniques are aimed at targeting large numbers of people and help them easily navigate the space of social media to find the best coworking spaces. 

Platform

Location

Croissant

International

Included.co

International

Hubble

London

Coworker

International

Instant Offices

International

Pickspace

International

Share Desk

International

Happy Desk

International

DesksNear.me

International

DeskTime

International

Coworking London

London

Desk Pass

International

Copass

International

Coworking Wiki

International

Desk Surfing

International

Near Desk

US

Liquid Space

International

GoCoWo

International

Find Workspaces

US

Sneed

India

Ofixu

International

Meetings Booker

International

Qdesq

India

eWorky

International

Share your office

US

Spacelist

US and Canada

42 Floors

US

Office List

US and Canada

Coffices

International

Breather

US, Canada, Europe

Setting

Berlin

Key to Office

International

Peerspace

US and Europe

Bizly

US

Spacewhiz

India

Beewake

US and Europe

Awfis

India

Allofficecenters

Germany

Splacer

US

Lexc

International

Desk Camping

International

Worksnug

International

Seats 2 Meet

US

Coworking.Coffee

International

Commercial Cafe

US

Preferred Office Network

US

Heydesk

International

Office Freedom

International

Flexas

International

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